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Yoast bug, Psychological Triggers & Analytics Black holes – Digital Marketing Review

Post Series: Digital Marketing Review

Yoast SEO Plugin 7.0 Bug Causes Ranking Drops (Search Engine Journal, 5-minute read)

https://www.searchenginejournal.com/yoast-plugin-bug/255639/

A bug in a recent update of the popular Yoast SEO plugin has led to many sites losing traffic. Find out if you are affected with this detailed article.

How to apply this to your iGaming business:

Many smaller iGaming marketing and affiliate sites are built on WordPress, and most of these use the Yoast plugin. You should check to see if you are affected, and see if it explains any loss of traffic/rankings since March 2018.

 

Warning: These 12 Psychological Triggers Will Instantly Skyrocket Your Affiliate Sales (Niche Hacks, 20-minute read)

https://nichehacks.com/affiliate-psychological-triggers/

Niche Hacks show you how to use psychology to trigger conversions from your visitors

How to apply this to your iGaming business:

Affiliates in particular can make full use of the fear-of-missing-out (FOMO) triggers to ensure visitors sign up for bonuses while they are still hot.

 

How Much Data Is Missing from Analytics? And Other Analytics Black Holes (Moz, 10-minute read)

https://moz.com/blog/analytics-black-holes

Tom Capper shows how Google Analytics sometimes hides user date from you, due to Adblockers, filters and mistakes setting up the actual tracking code.

 

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